Orange Blazer: BCBG Max Azria | Pants, Animal Print Tank: Zara | Bangles: Tory Burch | Necklace: SM Accessories | Watch: Michael Kors | Bag: YSL | Orange Heels: Renegade Folk | Belt: Chanel
I was actually going to post photos from our Pico de Loro vacation last weekend during my FOSSIL Joanna’s birthday alongside my LEAP Fashion 101 discussion but I figured, the sheer volume of photos might be too overwhelming. Instead, I opted for a photo set of an outfit I wore to work several weeks back.
On a regular work day, this is how I look… with barely any makeup on save for my handy-dandy liquid eyeliner and NARS blush stick (no foundation or anything on my skin, really) so forgive the somewhat haggard face. I was also quite under-slept that day. I’m just counting the days until my self-imposed sabbatical and I can finally have the right amount of hours for sleep. Here are some more photos:
So to avoid making this post a hodge-podge of unrelated topics, I’m no longer going into detail on the above-outfit. I mean, there’s nothing to talk about there really. I just opted to post it because it made me seem authoritative,which is something I’m gunning for with this post.
So anyway last week, I gave a talk on fashion blogging…
As you may all know, I am Dominique Tiu and I own this blog: www.konichiwear.com–if you stumbled on this page by mistake or via google, hello there!–just a brief background: I’ve been blogging for over 5 years already (you can follow me over at twitter and instagram). Unfortunately, I don’t have the heart to consider myself popular, most likely because I’m really not. I mean, I’m not a celebrity, I don’t make movies, the only space I’m available on is online, and fashion blogging is a mere hobby for me. I do know how the blogging industry works because of my tenure in the field, and because I work in the advertising industry as an Account Manager. Despite it being a hobby, it has opened so many doors for me–it has given me the opportunity of being a fashion consultant, a fashion shopper, a stylist, and a fashion columnist. To know more about how I started, check my about page.
People always ask (family and friends, included), why fashion blogging?
…Why not? I’ve always loved fashion since I was a wee tot and I’ve always had a flair for writing (I won essay contests back when I was in grade school and high school) so it seemed like the best avenue for me to exercise my skills and interests, while interacting with an audience who would give me their two-cents. At the same time, it allowed me to document my style and views on fashion–which is something I enjoyed being able to witness, utilizing this blog as a platform that served as a sort-of time capsule.
Other benefits include meeting like-minded people with similar interests (with maybe a few bad eggs once in a while), it’s plain fun, and you can learn to monetize it.
Disclaimer: No, monetizing my blog never occurred to me until brands started approaching me to endorse their products. I don’t make a practice of it, you can ask every online store owner I’ve promoted for (unlike most bloggers, I don’t charge for instagram posts or tweets unless offered), but I don’t think there’s anything wrong with it so as long as you maintain your integrity as a person and as a blogger.
Blogging entails a preparation process. Just like in every venture, you need to have a better grasp of the situation. With fashion blogging, you have to start by doing research. You can do so by reading other blogs for inspiration and reading magazines–just to see how people write about the subject matter: fashion. You can also discover your niche or what you want to write about… find which aspect of fashion interests you! Is it evolving or showcasing your personal style? Is it supplying people with relevant information when it comes to designers or brands?
You’ll be able to do all this if you educate yourself. The only way you can talk about something is if you have full knowledge of it. Besides, you don’t want anyone to compare your blog to that of a third-grader’s composition, right?
Once prepared, the next thing to do is to get your hands dirty! Start with getting your blog host–this can be in the form of WordPress.org, Tumblr, Blogspot, Livejournal, and what not. Personally, since I work with an engineer, I use wordpress.com–which is basically a website host and not solely utilized for blogging. It’s not user-friendly though so I suggest you stick to the aforementioned. Upon signing up, your blog host will ask you for a blog title or a url, so you have to think up of something that’s easy to remember and unique!
In my case, I was exploring Asian Fashion when I started and was understanding the fundamentals of Japanese fashion; plus, I am Eurasian hence the blog title: Konichiwear (former tagling: saying hello to nice clothes).
That said, write! Just write, write, write!
To be able to come up with a blog post, there are two main components: visuals and content. Most audiences appreciate a good batch of visuals to complement the content. Ideally, it could be photos you’ve taken yourself or it could be photos you’ve sourced from the internet–either all, give credit when credit is due… as in, credit your sources.
For content, I’m a huge hypocrite when it comes to this one but ideally, give it the proper balance of being concise and informative. Nothing too long like my posts! And, the #1 rule of every writer: churn out pieces with good grammar. It doesn’t have to be always A+ stellar but have the decency to post something coherent. It’s an insult to your audiences’ intelligence if you don’t so much as come up with something beneficial to their being. We’re all mostly educated here, so let’s put our education to good use! Remember, no one wants to read something redundant or useless.
These are simply tips on what to do and what to avoid when it comes to blogging. There’s no clean cut way of doing things since rules might make you lose your individuality but in general, to keep readers coming, you have to post something interesting and of value regularly. It’s also nice to supplement posts with good quality photos! Don’t plagiarize though–duplicate content won’t get anyone anywhere, and it’s a horrible practice and very telling of one’s values and intelligence. If you have to lift certain passages/descriptions, just credit the sources in the footnote or link back to the original article.
Technical points aside, as a blogger, you have to grow a thick skin–when you’re in a public platform, people will come to love and hate you and that’s life. Most you have to ignore, the rest you have to wade… but don’t let anyone ever tell you to stop blogging, to stop doing what you want to do. Flip them the bird and show them what you’re made of. No one tells you what to do apart from you (and maybe your parents).
Likewise, I’ve seen bloggers losing integrity over their passion–for a little bit of money, they will promote and make a good write up for an item they would never have bought themselves and that act saddens me. I don’t want my blog to be soiled by a dishonest review just because I’m paid for it–I would rather come off as cut-throat for declining than for writing something I don’t believe in. Then again, I don’t make a living out of blogging so this tip might just be applicable to me;
Lastly, don’t be blinded by the status and don’t ever lose yourself. Bloggers are not celebrities, no matter how self-entitled some feel and how important some appear to be. You are supposed to keep that genuine interest to educate the public and to share your discoveries–acting snooty and demanding for freebies negate that so-called genuine interest.
Getting your blog out there is honestly just timing. I was lucky that I was able to establish mine way before most but I don’t think there’s longevity in bloggers. In blogging, yes, I think it’s fast becoming a mainstream for of medium but… I don’t think bloggers will withstand time. There will always be fresher and more viable options as the years pass.
But a little push will help you! Start off with your own network–share in your various social media accounts. If you are able to capture your friends’ fancies, then passing it on from your network to theirs will be simple.
You can also visit other blogs or forums and contribute/comment something informative or of value. This will make the person you’re interacting with, wonder who you are and possibly check your blog.
The next thing you can do is to attend events and network–when attending events, you can meet important people from the industry whose help you’ll definitely need in the future.
Last, if the opportunity arises, allow yourself to be featured in tri-media–print, radio and television. Add internet into the mix! The more information about you available, the better. 🙂
That concludes my presentation, actually. I think the juice was in the open forum so if you have any questions, drop a line below!
Also, before I forget, speaking of De La Salle University… the Business Management Society (the org who got me to talk about fashion blogging with a whopping 120 attendees…) is also holding the “Attic Bazaar: Where Decades Collide” with a modern vintage theme. The Attic Bazaar will be coming your way only at the SMX Convention Center Hall 3, this February 22 to 23, from 12nn to 10pm. Tickets are priced at low price of Php 50!
For inquiries and interested tenants please contact, 0917-924-7987 or 0917-303-6639.You may also send them an email at email@example.com. Follow us on Facebook (https://www.facebook.com/bmsdlsubazaar), Twitter (@BMSbazaar), and Instagram (@theatticbazaarbms). Proceeds will benefit Jaime Hilario Integrated School in Bagac, Bataan.